ITHACA LTD's profile

Department for Transport | Country Roads

We composed a new piece of music for the Department for Transport's 'THINK! Country Roads: If you could see' safety campaign with AMV BBDO. 
We created a minimalist & ambient mood piece specifically designed to complement the visual techniques and imagery used in the cinema and online ad.
 
The atonal score and additional atmospheric sounds create a sense of ambiguity and uncertainty at the start and increase the tension as events unfold. 

Compositional details such as experimental and non-conventional instrumentation, sounds and techniques help to "add motion" and bring life to the static images. However, certain elements of the score remain intentionally toned down to increase a sense of realism  without distracting from a very important message. 

Credits:
Music/Score: Ithaca Audio
Agency: AMV BBDO
Sound Design: 750mph
Department for Transport | Country Roads
Published:

Department for Transport | Country Roads

We composed a new piece of music for the Department for Transport's 'THINK! Country Roads: If you could see' safety campaign with AMV BBDO. We Read More

Published:

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